Disney-Marvel’s “Black Panther” is gaining momentum with forecasts estimating as much as $170 million in North America during the four-day President’s Day weekend, updated tracking shows.
That’s significantly above the first tracking on Jan. 25 for the tentpole, which initially placed the debut in the $100 million to $120 million range for the Feb. 16-19 period.
“Black Panther” should break the Presidents Day weekend record of $152 million, set in 2016 by “Deadpool.” It will easily top the second-highest debut for the four-day holiday, set in 2015 when “Fifty Shades of Grey” opened with $93 million.
Surveys showed “definite interest” continues to increase to 65% Monday. “First choice” has reached 40% among the general sample.
Online ticketing service Fandango reported Feb. 7 that presales for Disney-Marvel’s “Black Panther” are now outpacing advance sales for all other first-quarter releases in the company’s 18-year history. Critics have been impressed as the film has a 97% “fresh” score on the Rotten Tomatoes review aggregator site.